Case Studies
Cummins Filtration
Challenge:
Launch and scale a sub division with a unified route to market strategy that aligned distributors, fleet managers, and internal stakeholders.
Approach:
We developed a fully integrated route to market plan including distribution modeling, brand hierarchy, and go to market strategy for the new product line. The engagement spanned campaign development, print collateral, point of sale materials, digital advertising, email marketing, social media activation, and targeted outreach.
A data driven cadence was built around trade shows, internet radio, social media, and email campaigns to ensure consistent engagement across every touchpoint.
Results:
Introduced distributor incentive programs, launched online training modules for fleet managers, refined messaging and visual identity, and deployed a unified communications platform across digital and traditional channels. The result was stronger distributor alignment, improved education in market, and a cohesive brand presence at scale.
Goodman Campbell
Challenge:
Compete in a highly competitive neurosurgery market while protecting sensitive patient data and ensuring peak website performance.
Approach:
Implemented an aggressive and highly strategic SEO program that elevated rankings for both broad practice terms and high intent specialty searches. Optimized technical performance including site speed, structured data, and code refinement to maximize visibility and search authority.
Partnered closely with internal IT to implement advanced security protocols, real time monitoring, hourly backups, and proactive vulnerability management to protect sensitive information and maintain uptime.
Results:
Significantly increased organic rankings and domain authority to the point where Google references the organization within AI generated results. Maintained a secure, high performance digital environment with minimal downtime and enterprise level safeguards.
Morales Group
Challenge:
Support rapid growth and acquisitions with a brand architecture that could scale while maintaining clarity in the marketplace.
Approach:
Designed a cohesive brand hierarchy to unify multiple agencies under one strategic umbrella. Developed brand voice standards, aligned holistic messaging across divisions, refreshed digital assets, and rebuilt the website to support a dual audience strategy.
Ensured every brand touchpoint reflected a unified People Powered Platform positioning while allowing each division to retain its distinct identity.
Results:
Delivered a scalable brand structure that clarified market positioning, strengthened employer and client messaging, and created alignment across digital, sales, and recruitment channels.